The project aimed at improving the User Experience of a travel website.
I am a frequent tarveller and I have travelled many places may it be overseas or just around the town.
I have spent enough time auditing the travel websites myself. I had issues using many of the websites. I wrote it down on a paper and this design was inspired by respecting the solutions to the problems.
This is how is improved the site’s UX
1) Placed the helpline or the customer service number at the top
- Placing the button at the top gives users a feeling of security and assurance that the company is more than ready to help you out with your problems.
2) The form fields were aligned horizontally in the same line
- The horizontally aligned form fields make it easier and faster to navigate to different form fields.
Take for example, would driving on a road with too many turns be more fun than that on a straight road. And this alignment was successful. Though this method of alignment resulted in faster form-filling by just some fraction of seconds, it gave a feeling of convenience and a feeling that it is faster to be filled.
3) Placed the popular destination section just below the booking form
- Users many times have a hard time figuring their travel destination for their vacation. This section helps them with the decision. 2 in 4 destinations were personalized to the users. It means that 2 out the 4 destinations displayed will be based on the user's previous search history and the other too would be the general popular destinations.
4) Customer review section to build trust
- It displayed the most recent reviews of the company’s customers. It displayed the reviews irrespective of good or bad reviews. Hiding your flaws from the user is not an ideal solution. Instead that puts users in a feeling of great insecurity. They respect you addressing to your flaws. But only when you could solve it. So a badge would be placed under the bad review as “Solved” and yes travel agencies do make mistakes and solve them too. So why not tell users that the company makes mistakes too but makes sure that they are solved.
5) Another popular destination section but it comes with a twist
- This section popular destination for vacations and travel with “family”, “friends” and “spouse”.
Though this section seems fascinating it will take time and effort to build. Determining whether a place is good for either family, friends, or couple is a hard thing. But this could be done by using analytics or asking users about why they are traveling. They could answer like “It’s a small get-together with my friends” or “It is my honeymoon”. And that data would be used to form this section. Of course users wouldn’t sometimes want to answer these questions and we have to make it optional or maybe just asked over email where they can easily ignore to answer the question.
6) A footer with all the social links and navigation
- Links to the company’s social media account would be placed here. The footer will also have navigation options that users don’t frequently visit but are likely to visit in the near future.
This was how I used my past experiences to design a website that would feel good and easy to use.
I can help your business grow and boost revenue through ROI driven UX design. Contact me whatever way you are comfortable and I would be available to get going as soon as possible
My social and contact links -
Instagram — https://www.instagram.com/kaiasaman_os/
Instagram — https://www.instagram.com/ux_kaias/
Linkedin — https://www.linkedin.com/in/khanaman143
E-mail — khanamanisaq28@gmail.com
Thanks…………………
