Users buy the benefits. Benefits that can help them.
From being able to easily tie a knot to be able to get to work in a robot-driven car, anything or everything that makes their life easy is “benefits”. How to write a copy that sells?
Start with their problems and not your solutions
Take these examples
1) “It s Flat”
2) “It won’t roll off your desk”
Which of both looks like a benefit?
The second one.
Though it is a no-brainer that flat things also won’t roll off your desk, it doesn’t directly address the problem. You have to figure out what to do with that feature yourself.
You don’t buy things because they are flat, do you?
You buy them because they won’t roll off your desk and yo no more have to worry about picking them up from the floor again.
What do you say? **If you are looking for a User Experience designer that will help your business grow through ROI driven UX conversion, DM me to talk about it.
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